WFDA Master Trust

A Message of Reassurance for the clientele of the max a sass and sons funeral home

Many of you are probably aware that close to 10,000 customers who have made pre-arrangements with funeral homes are now hearing the news that their funerals may be underfunded. This only applies to funeral homes who placed the funds of their clients in the Wisconsin Funeral Directors Association Master Trust.

Max A. Sass and Sons have never used nor will ever use the WFDA Master Trust to shelter the funds of our clientele. The majority of our funeral trusts are funded through local banks or Forethought Insurance Company, which currently carries a company rating of A- or excellent. Nevertheless, as a company we are constantly monitoring the carriers of investment that service our client families and if they appear to be less than promised, we will work with our families to find the best place to shelter their funds.

As Max A. Sass & Sons is celebrating our 75th year in business, we are proud to say we have always made or our primary goal to put our client families first in every regard. That is a tradition we are determined to continue. It is our promise to our clients that any contract written and funded with our firm will always be honored. Trust is something we believe can only be earned through consistently exceeding expectations and living up to one's promises. As we've often said in our advertising, that's why "Trust is Important."